"BRANDING: To create a visual identity that represents your practice; a brand logo consistently used to identify a business."
Step 1: Develop a logo that best represents your practice.
Step 2: Integrate the logo and the name of the practice.
Step 3: Use these proportions and colors consistently with all online and print marketing.
Step 4: Develop this look and feel for your business cards.
Step 5: Develop the same look and feel for your website and for your brochures or printed marketing sheets.
Step 6: NEVER vary from this look and feel, you will now call this your "Brand". Your audience (your clients) will be able to identify you at a glance if you are consistent in using your Brand.