involved. These feelings can be similar to the experience you may have when taking your car to the auto-mechanic and trusting that he a.) Knows what he's doing, and b.) Has your best interest at heart, as well as your pocketbook. These feelings stop many people from proceeding to discover how to create an online presence, which is a real shame as a website is a powerful marketing tool and can be a lot of fun.
There are four steps in creating a basic website, they are:
Step One: Domain Name (URL) Registration -This is the address people will use to access your
website (www.yourcompany.com). Once you have determined that the URL you wish to use is
available, the cost to register a name is anywhere from $8.00 to $35.00 per year. A domain
name needs to be renewed every year.
When you register a domain name, there are a few things to keep in mind:
Your contact information must remain current. If your email address is going to change
(most often because of changing to a new Internet Service Provider) it is imperative that
you change your contact email address BEFORE your old address becomes invalid.
Use a position (such as "President") instead of an actual person as a contact-this is more
stable, in case the person ever leaves the company.
Make sure your company/organization is listed as the "Organization Name" (the
"organization" will be considered the "owner" of the domain name.)
To see if a domain is available, go to http://www.betterwhois.com. For more information
about domain names visit http://www.virtualtech.com/news/may2001fa.htm.
Step Two: Design of the website - This is where the look, feel, and content of the website
are determined and created. Just as you would not let someone who has taken one shop
class put a new engine in your car, don't have someone with no experience create your site.
Your website will be a reflection of your company/organization. Don't let it be a bad one. Cost
for website design varies greatly depending on what is included in the actual development of your site. A website developer/designer may include the design, content and other misc. things all in the overall price of the website while others may only do the design, making you responsible for filling in all the other gaps, of which you may not be too familiar with.
Check to see:
Do they have a contract that outlines the agreement for the design/development of the website, what are they agreeing to do and what are your responsibilities? Get everything in writing.
Don't be afraid to ask questions, from cost, to design, to search engine optimization (SEO).
Step Three: Hosting your website - This is basically where you rent space on a computer that is always connected to the Internet. Price will vary, depending on the amount of disk space you will have and the connection to the Internet.
Check to see:
Does it offer website logs showing you how many visitors your site has, what pages they
are going to, how long they are staying, etc.?
Step Four: Marketing Your web site - You should be thinking about the marketing of your Web
site as it is being designed. The content of the site needs to reflect the search terms you will
want your site to appear on search engines. The first step to marketing your web site is to
include your Web address EVERYPLACE your phone number appears. This includes brochures,
business cards, print ads, etc. In addition, include your Web address on your telephone voice
message and email signature.
Check to see:
Are you on your own to market your own website? Do they offer some cross-over marketing that you can take advantage of such as social media, print material design, branding, etc.?
Conclusions: Make sure you have a professional specializing in your field to do a perfect job getting you online. The way you represent your company will reflect on your referral base.
Call us for a free consultation: 866-270-4825