What can you expect from a setting a plan in motion to grow your practice? Here, we outline the growth process and give you an idea of how things will go when you make the commitment to move forward!
• We will take a look at your practice including your specialties, your passions, your growth projections, the demographic of your patient... where you want to go with your practice and we'll help you set goals and look at the future of your business.
• Based on this information, we create a look and feel for your practice which includes a logo or visual image that will be consistently used throughout all of the growth mediums: Business cards, Print Material, Website, Social Media, etc. This image must be used consistently throughout all online and print materials!
• Why the Brand is so important: When you have a brand it represents you and you represent it. Think of Apple Computers, the apple with the bite out of it is it's brand or logo. The apple brand is everywhere and you know immediately that it represents Apple Computers, not Dell Computers or HP Computers. Your brand is going to be the single most important thing you can do for you practice.
• Do not deviate from your brand! If there is one thing that can ruin all of your efforts to grown your practice it's deviating or changing your brand at any point following the final decision on what that brand will be. This is confusing to your audience, they no longer know who you are. You must be crystal clear with your new brand and use it consistently... always!
• Print materials are: Business cards, postcards, appointment cards and informational materials such as brochures. It is vitally important that all of these materials are designed to match your new brand. At a glance, you will be able to recognize something printed with your brand or visual identity. Again, do not deviate from this brand!
• Your website is going to be a tremendous source of generating referrals for your practice. We will design your site, based on your brand, and even write the copy for you if thats something you have no desire or skill at doing. If you'd like to be a little more hands-on in this process you have full access to your website to change at will! See our Professional Websites page and decide which Plan works best for you!
• Social Media is going to take over the world! This is a very inexpensive way to reach hundreds of thousands of people every day. The awareness you can create with social media is second to none so don't be left behind! Jump in now and create your own online social media presence. We will set you up using your branded visual identity and get you started. You may just enjoy it!
• A physician liaison is exactly what it sounds like: A liaison between a physician and another physician or healthcare provider. Referral generating is time consuming and alot of work. After we've created your brand, your printed material and your website we have the ammunition to take with us on the road. As a physician liaison, we will contact, meet and set up appointments with other professionals who are the most likely to be able to make referrals to your practice.